Once you complete your VIP Table and place your first VIP, then this Limited Time Goal starts. It does not matter who the VIP is, the same goal chain starts for everyone. Each subsequent VIP placed progresses you along the chain.
On January 12, 2012, all of the VIP-a-Thon goals had their timers removed to celebrate Joe and Lisa: Getting Married. After players completed their current timed goal, they could then complete the rest of the VIP-a-Thon goals at their leisure.
Note: Some Dishes are Random.